SO SWEDEN dates back to 2016 in Stockholm, Sweden, when the duo of a mother and daughter decided to design colourful bracelets for men. The label soon expanded to include premium and Limited Edition collections and the iconic Steel Collection was born. Soon after its launch, the brand, transformed into an international fashion brand focusing on contemporary bracelets for men.
SO SWEDEN, accessories for dapper gents with an exclusive quality.
Our limited edition products are made of genuine leather and stainless steel as we aim to provide you with accessories with an exquisite feeling that you can wear now and forever. With stainless stell you end up with a durable finish that has a high resistance to corrosion.