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History

Our elegant accessory line is available online and in exclusively selected stores and hotels around the world.

An international brand rooted in Swedish simplicity

SO SWEDEN dates back to 2016 in Stockholm, Sweden, when the duo of a mother and daughter decided to design colourful bracelets for men. The label soon expanded to include premium and Limited Edition collections and the iconic Steel Collection was born. Soon after its launch, the brand, transformed into an international fashion brand focusing on contemporary bracelets for men.

 

With a nod to its Swedish heritage, SO SWEDEN is defined by a wearable aesthetic that combines the utilitarian ease of Swedish street style with a quintessentially Scandinavian spirit. Collections transcend trends, drawing on Sweden´s renowned design tradition to result in minimalist, affordable-luxury- and accessible fashion.

 

We reflect upon the Swedish lifestyle and Scandinavian design ethos, celebrating the simplicity of great and lasting style with modern day essentials and new Limited Edition classics.

 

Our dedication to craftsmanship, authenticity and function is revealed through modern day essentials and contemporary classics for the urban man.

Contact Us

Find us

Söderhamnen 6, 185 31 Vaxholm, Sweden
Email Address: info@sosweden.se